 
9.28 | 2007
When developers launch a big project in Cleveland, they usually hire a publicist, call a press conference and do a "rollout" complete with photo-op's with political officials and snazzy artists' renderings of architecturally dramatic buildings.
That's not the approach taken by a group of builders who have quietly embarked on an ambitious plan to turn the south side of Euclid Avenue opposite Cleveland State University into a bustling "college town."
Cleveland architect Paul Volpe, who discussed the project for the first time publicly today, is leading the master planning for the as-yet unannounced project and designing individual buildings and renovations. He said the goal of what he called the "college town" is to create a continuous, half-mile strip of four- to five-story new and renovated apartment buildings from East 18th Street east to the Inner Belt, interspersed around existing structures such as Trinity Cathedral and the university's new administrative center at East 24th Street and Euclid Avenue.
"We're looking at 300 housing units and 100,000 square feet of ground-level retail," Volpe said. "It's almost a million square feet in all."
Development companies including Heartland Developers, the Frangos Group and BPC Redevelopment have already assembled many of the properties they need and are launching the first wave of projects, Volpe said...
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